
Substack
Beyond Change
A regular newsletter sharing my thinking, drawing on personal experience, research, data and industry trends.
SubscribeA new publication, launching soon
Whether you’re stepping into a bigger role, questioning what’s next or rethinking what success means, there’s more to a transition than making the move.
I help experienced professionals move through professional transitions, from making sense of where they are to deciding what comes next and finding their feet along the way.
Why transitions
When you’ve spent years building your career, you develop ways of working that serve you well. You set high standards, take responsibility and become someone others can rely on.
But those same expectations can become difficult to sustain when things change. You might respond to uncertainty by working harder, focus on what you don’t yet know rather than what you bring, or feel the need to prove yourself all over again.
When you’re caught up in the demands of everyday work, it’s not always easy to find the space to question what’s happening, recognise the patterns you’ve fallen into or decide what you want to do differently.

Identity
Your values, what matters to you now, and the beliefs or patterns that may be limiting your choices.
Self-leadership
How you respond to challenges, manage your energy and boundaries, and make deliberate choices about where to focus.
Strategy
Recognising the value you bring, building your influence and relationships, and taking purposeful steps towards the opportunities you want.
A thought on transition (drawing on the work of William Bridges)
Change is the external event. Transition is the internal work.

Meet Alicia
I’m Alicia Noble, a leadership coach, speaker and career transition strategist. I spent more than 15 years in Finance, Risk, Audit and learning and development, from Big Four practice to a FTSE 100 insurer, leading teams and strategic programmes and working closely with senior leaders.
My own career has been a series of transitions, some I chose and some that chose me.
Looking back, I can see how often I responded by working harder. I focused on what I didn’t know rather than recognising what I brought to the table. I set myself high standards and felt I had to keep proving that I deserved to be there. At times, it was exhausting.
It’s given me a different appreciation of what transitions ask of us. Not just the decisions we make or the changes around us, but the expectations we place on ourselves and the patterns we carry from one stage to the next.
That is the work I do now, with individuals, groups and organisations.
Personalised coaching for experienced professionals facing career and leadership decisions, uncertainty or change. Make sense of what’s changing, clarify what matters and move forward with a direction that feels right for you.
Explore individual coachingStructured programmes for small groups of experienced professionals. A space to reflect, challenge your thinking and take practical steps forward, with the added perspective and support of peers who understand the challenges you’re facing.
Explore group coachingFocused, hands-on sessions in dedicated time: working through a live career or leadership challenge, and building the skills that go with it, from decisions and confidence to influence.
View workshopsI was sceptical about coaching. But Alicia’s probing questions uncovered ideas and ambitions I didn’t realise were buried so deeply. After just five sessions, I have a new direction, renewed purpose, and genuine re-engagement in my career. The hard work is still mine, but I finally have clarity about the future I want.
Alicia understands the world I operate in and asks the questions others won’t. She helped me think strategically about where I was heading while staying honest about what mattered to me beyond the role, and I came away with a clearer plan and a far better balance between my professional and personal priorities.
Alicia created a space that felt safe, constructive and genuinely supportive. She’s helped me reframe situations I once saw as criticism into opportunities for clarity. I’ve learned to celebrate my own strengths without waiting for external validation.
Insights and conversations
I explore the questions, experiences, research and data that shape professional transitions.

Substack
A regular newsletter sharing my thinking, drawing on personal experience, research, data and industry trends.
SubscribeA new publication, launching soon

Podcast
Conversations about careers, leadership and what it takes to move through professional transitions. Exploring the decisions we make, the expectations we carry and the experiences that shape us.
Listen now
Speaking
Talks exploring the human experience of professional transitions, from identity and self-leadership to the changing expectations of work and leadership.
Explore my speaking topicsStay connected
Are you positioned for your next move?